FleXforce® is a pool of talented, classically-trained and proven freelance marketers and strategists who can “plug and play” in any size organization.

In response to many clients’ requests to place a virtual marketer within their organizations for an interim period, The Luminations Group formed its FleXforce® organization. This group of marketers and general managers all have a minimum of 10 years experience and can provide the perfect solution for companies who have a critical need and may not have adequate time to train and develop an internal candidate.

FleXforce® works well when a position remains open due to an ongoing hiring process, maternity leave, disability or simply to fill any crucial temporary marketing or strategy need. The company works virtually in most cases, but can place a team member on site if requested.

Success metrics and deliverables are agreed upon up front, and weekly reports are provided to ensure that client organizations are satisfied with their FleXforce® team member’s participation.

The list below provides a sample of types of FleXforce® work.

FleXforce® Day-to-Day Tactical Initiatives

  • Serve as initial marketing or management team for start up venture

  • Develop and execute launch plans

  • Open offices, recruit and train candidates for permanent hire

  • Manage advertising or web development process

  • Lead teams developing new products or manufacturing process

  • Coordinate packaging or copy development

  • Coordinate and prepare sales presentations

  • Coordinate legal/medical copy clearance

  • Develop budget or forecast

Select FleXforce® Clients and Projects


Oversaw development of new packaging design and branding strategy.

Coordinated agency selection and briefing process.

Coordinated qualitative and quantitative research.


Served as relationship manager/liaison with lead client and investor at multiple levels.

Developed marketing and sales materials for service.


Developed a professional (ob/gyn) marketing strategy and program.

Assisted in development of print advertising.


Mentored newly-formed marketing team through marketing planning and concept development process.

Assisted with seasonal campaigns.



Coordinated innovation plan on gravy and sauces.

Conducted analysis on Asia Pacific and Latin American biscuits business.


Oversaw new market research methodologies and results.

Led claimstorming and approval process.


Developed strategy and executed launch of several branded websites including creative agency selection.

Led launch of new product for the company.


Managed ownership transition of business.

Assisted new owners in developing brand and product guidelines.

The core finding from recent research on innovation is that the most successful innovators are good at associational thinking -- making connections between seemingly unconnected inputs. This is where Lisa and her team shine, bringing together ideas from expertise in diverse categories to push us into new territories with breakthrough ideas.

VP Marketing, Panasonic Consumer Electronics

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